I have found that many people that get in the rideshare game may go through YouTube vlogs and see tons of videos on how to make the most money driving for Uber or LYFT; and one of the biggest tips is ” to do airport rides”. The problem is the airport has now become saturated with what I call airport bums seeking that unicorn trip that will pay big dollars. Well that rarely happens and some drivers may find themselves not generating the income they wish to had.
I have found the following issue with a lot of drivers waiting for rides at the airport the end up implementing bad habits such as: 1. Cherry Picking, calling the rider to see where they are going, or actually accepting the ride then cancelling it once destination is viewed. 2. If forced to take the ride and the distance is short they’re rude to the rider. 3. Have a gross expectation of receiving large tips from rider. 4. Complacency, they get real comfortable just doing airport trips. 5. They saturate the market and like hogs don’t grant opportunity to other drivers to benefit from the occasional airport run. 6. Create fraudulent surges, a disgusting practice. Regardless of your stance with either rideshare company this is criminal and you lack proper business ethics. 7. It sorta allows certain drivers to monopolize the system.
THE ALGORITHM! This is where the game will be changed. What is an algorithm | algorithm | noun: a process of set rules to be followed in calculations or other problem-solving operations, especially by a computer. Basically it is a procedure using numbers to sorta create/identify an equation then solving the problem. The thing about artificial intelligence it often needs tons of data to compute information, identify patterns, and only then the solution is made. Drivers don’t realize that every click of the button in the app, text messages, photos taken, drive time, distances, etc. all contribute to the algorithm setting your own virtual genetic blueprint, displaying your habits. Afterwhile those habits are compared to the habits of others and other things are taken into consideration. These drivers bag habits will facilitate their demise! With these bad practices you are signing your own death warrant in rideshare!
The “digital fingerprinting” which is a calculation of your actions is very real. Just because you have yet to have been caught doesn’t mean you will not be. This is why I encourage those I coach in the gig economy to be creative, in this, you still must work hard and treat what you do like your own personal business. I loath some of the practices of these gig based companies, but you, me, we cannot engage in unethical practices to make a dollar, it just isn’t worth it. I believe Uber particularly due to certain rollouts recently will be revolutionizing the rideshare platform once again and by AI (artificial intelligence). To survive they must change the game and I believe they have the data to do so, it’s now just a waiting game. Look, rideshare is here to stay and though a lot of us may be kicking and screaming at it’s practices I believe it’s best we forged some continuity and together make a better platform. I believe drivers will begin to once again take home 60% – 70% of their earnings due to the fact Uber will be doing a cleansing of their drivers. These unethical ones that believe they are owed so much, yes the pay should be much higher, but unethical practices are not justified.
It is time for the playing field to be leveled and the bad drivers ousted on their caboose so that the drivers that are fair and just can make a good living and riders are no longer being screwed over. Some people actually like the platform and are willing to meet Uber or Lyft half-way, but they will need to give what drivers want most and that is fair earnings.
THE CEO DRIVEHER 